Tag: reinvention

  • Everything I’ve Built So Far. And Why I’m Not Stopping.

    Everything I’ve Built So Far. And Why I’m Not Stopping.

    There’s a phrase I’ve kept close for a long time.

    Until it’s done, tell no one.

    I’ve mostly honoured it. I built quietly, launched quietly, fixed things quietly. But every now and then a moment comes where the right thing to do is the opposite: stop, look back, and say out loud what’s actually been done.

    This is that post — my whole solopreneur journey so far, in one place. The guide, the products, the music, the channels — and one piece of news.

    Grab a coffee. This one is long on purpose.

    It started with a guide

    I spent three decades in and around the travel industry, watching the same scene repeat itself: a flight gets cancelled, a hotel “walks” a guest, a ferry never leaves — and the traveller standing at the desk loses money for one reason only. Nobody ever told them the rules. The airline knows them. The hotel “mostly” knows them. The traveller is, statistically most of the time, the only one in the conversation who doesn’t, and they’re counting on exactly that.

    So I wrote the rules down.

    The Flight Compensation Guide: How to Turn Travel Chaos Into a Win is a plain-language playbook for when travel goes wrong, on both sides of the Atlantic — EU 261, US DOT rules, overbooking, cancellations, hotel walks, cruise disruptions, and a one-page action plan for the exact moment it all kicks off.

    It went out into the world step by step, the quiet way:

    First on Etsy, last year. That was the proving ground — a digital guide, no middlemen, just the work meeting its first readers. 👉 The Flight Compensation Guide on Etsy

    Then on Gumroad, where the rest of my digital work already lives. 👉 The Flight Compensation Guide on Gumroad

    And now on Amazon — as a real paperback you can keep in the glovebox or the carry-on, and as a Kindle ebook for less than the coffee you’ll buy at the gate. 👉 Paperback · Kindle

    Same book everywhere. Pick the shelf you prefer.

    And if you read it and it helps you — or you can already see how it would — leave an honest review. A book like this lives or dies on its first reviews, and yours genuinely moves the needle. If it doesn’t help you, tell me that too. I’d rather know.

    The tool that started it all

    Before the book there was TRipWin — my answer to an industry of claim companies that take 25–35% of your compensation for sending a letter.

    TRipWin generates a professional, legally sound EU 261 claim letter for you. Free. No commission. You keep 100% of what the airline owes you. It’s still there, still free, and it will stay that way.

    What else is on the shelves

    The guide isn’t alone. Everything I’ve released is still live, still available:

    The 7-Day Emergency Burnout & Financial Reset — a 17-page field manual for the specific kind of collapse where burnout and money crisis feed each other. I priced it at zero, on the honor system, because the people who need it most are by definition the people who can’t pay for it this week. I wrote about that decision here. Nothing has changed: take it, use it, and if it earns you a win, come back and pay what it was worth.

    Your Soul Blueprint — a free numerology reading generated from your birth data, in eleven languages (yes.. 11. And I am a 7 Life Path). Not a template, not a horoscope. Still evolving until I’m satisfied with its final form.

    The Shop — the ethos you can wear or hold. The “Tell No One” Snapback, a Dad Hat, two mugs, and an eco tote bag. For the people who build in silence and let the results make the noise. I have in mind to make personalized items.. like your lucky number. I can get yours based on your DOB and put it on a Dad Hat or Snapback. It would be cool, we all need some good vibes.

    And everything else on Gumroad, where new practical guides land as they get finished.

    The music

    This one I haven’t told properly yet.

    I love music. I always have. When Suno made it possible, I started the practical way — publishing music I held the commercial use for, and feeding it into Akashic Nocturne: a sleep channel tuned to 432 Hz and 528 Hz, with AI-crafted journeys through lost civilisations, deep space, sacred geometry and the knowledge hidden in the dark. New journeys go up weekly. Close your eyes. The records open.

    From there came the Akashic Sounds Lab, now available on Gumroad.

    And while building all of that, something shifted. I started creating music for my soul — music with lyrics, and with it, a musical identity. On Suno I am DiGiD. A palindrome, and inside it, my whole name and my whole identity. All the songs I am publishing are part of an ecosystem that will be translated in another communication tool soon. There is a story that needs to be told.

    And on the practical side of my life there’s TripWin on YouTube — travel rights, compensation, the stuff that puts money back in your pocket.

    Two channels. Two sides of the same person. I’ve stopped pretending that’s a problem.

    The news: I started a new job this week

    There it is.No further details needed.

    I started a new job to sustain myself economically while I keep pushing the things I believe in.

    Some people will read this as a step back. I don’t. Bills exist. My cats eat every day, remarkably indifferent to my publishing schedule. I have no secret vault, no trust fund, no magic trick I can perform to wake up rich tomorrow (…). What I have is work I believe in and the patience to see it through — and patience is not something I lack.

    A job doesn’t end any of this. It funds it.

    On niches, algorithms, and everyone who knows better

    Here’s where I’m supposed to tell you about my niche.

    Every influencer, every AI, every growth guru points the same way: pick one lane, feed the algorithm, optimize for sales, solve your immediate economic issues first and do the meaningful stuff later.

    I’ve heard it all. I understand it. And I don’t care.

    Not because the advice is wrong — for many people it works. But I am not able to follow instructions mechanically, and I’ve stopped apologising for that. I have many interests. Everything I do, I do for a reason. A travel guide and a sleep frequency channel and a numerology reading don’t fit in one niche, and I’m done trying to make them.

    Here’s the thing nobody puts in the growth threads: I need to be good with myself in order to do anything at all. If I can’t put passion into a thing, the thing makes no sense — it will be hollow, and people can smell hollow from a mile away. So I’d rather build slowly, honestly, across everything that matters to me, than build fast in a lane someone else picked.

    If not now, this work will get the recognition it deserves sooner or later. I genuinely believe that. And in the meantime — I know everything is going to be alright.

    Where to find everything

    One list, no fluff:

    If any of it is useful to you, take it. If it’s useful to someone you know, send it to them. That’s the only marketing any of this needs.

    Until it’s done, tell no one.

    It’s done. Now I’m telling everyone.

    — Davide

  • Why I priced my new product at zero.

    Why I priced my new product at zero.

    A note on building things for people who can’t pay you back yet.

    I launched a product this week on Gumroad called The 7-Day Emergency Burnout & Financial Reset. It’s a 17-page field manual for high-performers in collapse — the specific kind of collapse where burnout and financial crisis happen at the same time and feed each other.

    I priced it at zero.

    Not “free with email capture.” Not “free trial.” The slider on the Gumroad page starts at zero and you can drag it as high as you want. The suggested amount is €15. The minimum is nothing. If you put a zero in the box, you get the entire manual, no paywall, no gate, no follow-up email asking for an upgrade.

    I want to explain why, because the decision is less generous than it looks.

    The audience can’t afford €15.

    I wrote this manual because I needed it.

    As I write this, I am staring down a negative bank balance, negotiating with three creditors, and deciding which software subscriptions to cancel so I can survive the month. The manual is a protocol I built for myself, refined into something general enough to be useful to anyone in the same situation. I know the audience because I am the audience.

    And the audience cannot pay €15.

    That is not a marketing hypothesis I am hedging. It is the central, structural fact of the product. The people who most need a 7-day emergency protocol for burnout-plus-money-crisis are, by definition, people who do not have €15 of disposable income this week. Anyone telling them “this product will help you” while charging €15 is making a promise they have already broken at checkout.

    The standard solution to this in digital products is the freemium model: give them Chapter 1, charge for Chapter 2 through 7. I considered it. I rejected it. Day 1 of an emergency protocol is not where the value compounds. The value compounds over the full week. Splitting the manual into a paid back-half would be selling the audience exactly the second half they needed and could not afford.

    So I gave them the whole thing. Pay what you can. Pay nothing.

    The honor system is a structural decision, not a sentimental one.

    The mechanic is simple: download the manual at zero, use it, and if it helps you land a win — a client conversation, a payment plan, a week where you finally slept — come back to the Gumroad page and pay what it was worth to you.

    A few people have asked whether I expect this to work financially. Honest answer: I expect most people who download for free never to come back. That is fine. The honor system is not a clever pricing strategy disguised as generosity. It is a generosity strategy that happens to be the only honest pricing structure for this specific audience.

    The people who come back and pay are paying retrospectively, from a position of recovered cash flow, for value they have already proven to themselves. Those payments will be small. They will be irregular. They will not pay my rent. I know this.

    What the honor system does do is preserve the integrity of the product’s positioning. It says, clearly: the manual is not a lead magnet for a more expensive course. It is not a teaser for a coaching package. It is the actual thing. The complete protocol. If you can pay, pay. If you can’t, take it, use it, and we are even.

    That is the only configuration of this product that does not insult the audience it was built for.

    On building from inside the problem.

    There is a particular kind of dishonesty in the burnout-content market right now. The protocols are written by people in clean Notion templates and green-smoothie kitchens, by coaches whose own collapse was either a long time ago or a marketing biography. The advice is reasonable. The voice is wrong.

    I am not above the situation I am writing about. I am inside it. The manual was drafted on days I could barely get to the desk and edited on days I could. The financial triage chapter was written between actual calls to actual creditors. The “Identity Sentence” exercise in Day 5 — I am the kind of person who handles things in daylight, not at 3am — is mine, not a hypothetical.

    This is not a virtue. It is just the only material I had. But it makes the product specific in a way that polished burnout content rarely is, and it changes what I am willing to charge. You cannot, in good conscience, sell an emergency protocol at a price point that excludes the people in the actual emergency.

    What I expect to happen.

    The metrics I am watching:

    – How many free downloads.

    – How many of those convert to a retrospective payment, and at what average.

    – Whether the honor-system mechanic generates more inbound interest than a standard €15 price would.

    – Whether anyone in the actual target audience writes back to say it helped.

    The honor-system framing is unusual enough on Gumroad that it functions as a piece of content in itself. The story of why the product is priced this way will probably travel further than the product page. That is fine. The story and the product are pointing at the same thing.

    The manual.

    Seven days. Seventeen pages. Pay what you can, or nothing at all.

    → tripwin.gumroad.com/l/qmbrld

    If you are not in the kind of trouble it was written for, share it with someone who is. That is the only marketing it needs.

    Until it’s done, tell no one.

    — Davide

    A field manual for high-performers in collapse. Day 1 starts tonight.